We got good news yesterday. “How to Run Your Business by THE BOOK” has stayed on the Hudson Airport Bestseller list for ten consecutive weeks. It was at #16 last week. After nearly one year following publication, it is still selling steadily, which bodes well for, “How to Lead by THE BOOK.”
Yesterday, I made sure that we had secured the domain name for “How to Lead by THE BOOK.” We’ll have the web address forwarded to our learntolead.com website. I’ll keep the domain for at least two years after publication.
I’ve decided not to have a foreword for this book. I want to get right down to business. I’ll have an introduction and preface. I’ll aim to accomplish four primary goals in the introduction:
1. Ask readers to keep an open mind concerning the relevance and applicability biblical strategies can have in their business today.
2. Caution readers that they not allow their intellect to judge God’s word, and instead allow God’s word to judge their own motives and actions as leaders.
3. Try to get across that, while one can become successful without applying God’s word to their leadership they will never become as successful as they might have been had they followed God’s instruction and used His wisdom. In other words, whatever success they’ve gained without following God’s principles has been attained in spite of not following those principles and not because they didn’t follow them.
4. Remind readers that God’s word is not intended to sap the joy out of our personal or work lives. Rather, it is there to protect us from harmful traps that have the potential to sabotage our health, career, finances, marriage and other relationships.
I’ll build my introduction around these four points in hopes it will create the right mindset and expectations, so that readers are more likely to absorb and apply the strategies presented.
I’m on my way from LA to Alabama, via Dallas. I’ve got two seminars over the next two days. I’m delighted that my partner in business and in life, my wife Rhonda, is coming with me to help out. She makes it fun and the customers love her! She’s also a great sounding board for the book’s content and has stopped me from making more writing mistakes than I care to remember.
Tomorrow, I’ll address one of the key challenges in the book: What is THE most effective leadership style?